Beverage Company

Client Challenge:

A major beverage company wanted to put a new spin on an experienced solution. They wanted to combine their rebate program with a national environmental cause, to create more brand loyalty and consumer awareness of their philanthropic endeavors.

YA’s Solution:

YA received, processed, tracked and calculated charitable donations for over 300,000 submissions/donations in a six week period.

Results:

  • Donated the maximum dollar amount allotted for the program.
  • Increased visibility of philanthropic efforts.
  • Built strong bridges between brand and consumers due to loyalty.
  • Saw significant increase in sales.

Cause Marketing


A cause marketing campaign is a perfect way to demonstrate corporate social responsibility and create competitive advantage. Research has revealed that consumers respond to companies who contribute to the greater good; a resounding 79% would switch brands to one that contributes to a good cause. Cause related marketing creates situations consumers and companies feel good about: giving back while driving sales.


Key elements of an effective Cause Marketing campaign:


Awareness

Doing good is something that should be shared. Customers buy from companies who they respect and give back to their community. YA helps reinforce and extend key messages through our innovative Engagement Marketing solutions.


Transparency

Customers know exaggeration when they see it. YA experience and expertise provides the necessary partnership to ensure complete vertical transparency.


Longevity

Customers look to companies to remain committed to a cause for the long haul. YA helps each step of the way. From raising awareness about campaigns, to acquiring potential consumer groups, and retaining their brand loyalty, we sustain relationships and causes for the duration of the campaign.


Let YA's Engagement Marketing solutions achieve Cause Marketing success:

• Build awareness and consumer interest in discovering the brand's connection
  to a particular cause
• Fulfill consumer interactions
• Implement an engagement platform to fulfill the ongoing commitment and help
  complete the pledge

Cause Marketing Program Types:

  • Online submissions
  • Mail-in submission
  • Membership Programs
  • Points System

Integrated Multi-Channel Deployment:

  • Purchase Validation — online,
    mail-in
  • Point-of-Sale Donation Program
  • Online Donation Program
  • Extended Cause Loyalty Platform
  • Email & SMS Text Messaging
  • Social Media Communication