Food Company

Client Challenge:

Having a highly likable mascot and brand image, this client wanted to reboot their online premium store to restore their brand image and retain their customers. Dealing with high unqualified rates and turn times, they needed a change.

YA’s Solution:
Premium & Rebate Combo Program

  • Implemented 2 validation reviews and unqualified tracking and analysis.
  • Developed a 1-Step processing system to reduce turn times.
  • Implemented online ordering to calculate points, shipping and handling fees.
  • Instituted 100% counts to ensure accurate premium inventory reporting.

Results:

  • Improved overall unqualified rates by 87%.
  • Named a Top 10 promotion of the year by the Direct Marketing Association.

Premiums & Incentives


With the proper premium or incentive, you can increase sales and drive behavior within your customer base. From baseball caps, to branded merchandise and valuable auction items – whatever the product, and however complex the program, our turnkey premium and incentive marketing solutions ensure problem-free execution and inspiring results.


Your very own personal gift consultant.

So many demographics, so many awards. Let us help. Our incentive matching experience spans over three decades of tastes and styles. We know what your parents want. We know what your kids want. And we know where to get it for the best price.


It’s a delicate balance…

You don’t want too many, but you don’t want to run out either. Between our product fulfillment experience, forecasting expertise, and inventory technology, we can greatly minimize premium shortages and overages. Plus, we always have a contingency plan in place.


We have a U.S. Post Office within our walls.

Making shipping and distribution a snap. Plus, we maintain close relationships with all major carriers to ensure you get the best, most cost-effective shipping solutions in the market. We even have onsite packaging experts on-hand to minimize packaging costs.


Premium and Incentive Marketing Program Types

  • Gift with Purchase
  • Free Premium
  • Paid Premium
  • Trade-Ins/Trade-Ups
  • Self-Liquidating Offers

Integrated, Multi-Channel Deployment

  • Mail-in Premium and Incentive Marketing
  • Online Premium and Incentive Marketing
  • Email & SMS Text Messaging
  • Phone – Integrated Voice Response & Live Agent
  • Retail & Event-Based Premium and Incentive Marketing