Candy Manufacturer

Client Challenge:

Needing to drive customer loyalty and increase sales, our candy manufacturing client needed a partner who could manage the logistics of an online program plus the magnitude of the reward redemptions.

YA’s Solution:
Online Loyalty Program

  • Comprehensive reward inventory management solution.
  • Utilize YA technology and file transfers to receive and process orders.
  • Implement IVR and Web Order Status Lookup.
  • One-point-of-contact account management.

Results:

  • Candy sales rose over 7%.
  • Redeemed over 1 billion unique redemption codes.

Loyalty Marketing


Customer loyalty is an expanding business, with over 792.8 million active memberships in the U.S. alone. Retaining that loyalty requires experience, transparency and finesse. With almost 40 years of experience, YA is an ideal candidate to actively engage with your customers, each of whom is different. In order to properly engage and understand each customer, your company needs a partner can provide commitment to your brand. YA’s substantive loyalty marketing platform not only helps you acquire customers, but it includes retention tools to entice them back to your brand – again and again.


Discover and understand who your customers are.

Communicate properly and customers will tell you all you need to know. Whether it’s a product registration or warranty, YA will get their attention. Then, with surveys, emails and communities, YA learns who they are and how to market to them.


Build relationships.

Finding customers is only part of the battle in the increasingly challenging marketing arena. It is not enough to discover who they are and what their short term goals are. YA can maximize your customer loyalty marketing budget and engage your customers long term, deepening their ties to your product. Through a variety of innovative services, whether it is a prepaid card or an incentive program, YA delivers what your customer wants and keeps them asking for more.


An innovative platform with proven results.

Measurement and analysis is a required aspect of loyalty marketing. It is what makes loyalty marketing a valuable asset to your company. YA’s customer loyalty marketing platform captures every customer action and deploys proactive applications across a variety of programs, creating a centralized loyalty interface. That’s hard data that proves their commitment to your brand.


Customer Loyalty Program Types

  • Point Systems
  • Online Points Auctions
  • Membership Programs
  • eCommerce

Integrated, Multi-Channel Deployment

  • Point-of-Sale Loyalty Rewards Programs
  • Online Loyalty Rewards Programs
  • Email & SMS Text Messaging
  • Phone – Integrated Voice Response & Live Agent
  • Retail & Event-Based