Young America Corporation Privacy Policy


Young America Corporation® knows that privacy is important to you, our Young America Corporate participant ("Participant(s)"). How Young America Corporate gathers and shares data collected through Young America Corporate and the Young America Corporate website is described below. Young America Corporate has created this privacy statement (“Privacy Statement”) in order to affirm its commitment to the privacy of our Participant(s). The following is intended to disclose the gathering, use and dissemination of the information collected through the Young America Corporate website from which you are accessing this Privacy Statement (the “Young America Corporate Website”). This Young America Corporate Website is controlled and operated by Young America Corporation from the United States, and is not intended to subject Young America Corporate to the laws or jurisdiction of any state, country or territory other than that of the United States. Use of the Young America Corporate Website is subject to the Young America Corporate Website Terms of Use. Other U.S. sites or, from time to time, certain activities on U.S. sites might be governed by different privacy practices from those set forth below. We encourage you to check the privacy practices of each U.S. site that you visit. This Privacy Statement does not govern our collection of information through any website, or by any other means, other than through the Young America Corporate Website; nor does this Privacy Statement govern the collection of information by third parties.


I. YOUNG AMERICA CORPORATE’S COLLECTION OF INFORMATION


We gather two basic types of information through the Young America Corporate Website: “Personally Identifiable Information” (or “PII”) and “Non-Personally Identifiable Information” (or “Non-PII”). Personally Identifiable Information is information that identifies you as an individual. Non-Personally Identifiable Information is aggregated information, demographic information, IP Address and any other information that does not reveal specific identifying information about you.


A. Personally Identifiable Information


Young America Corporate collects PII from you from the information you provide when you enroll with Young America Corporate while on the Young America Corporate Website, such as: your name, screen name, address, telephone numbers, email address, and account and credit card numbers when you set up an account, redeem an award, contact customer service, or otherwise interact with this Young America Corporate Website. Furthermore, Young America Corporate Clients may offer sweepstakes, contests and other promotions (separately a "Promotion" or collectively “Promotions”) through the Young America Corporate Website to Participants, and may conduct surveys or polls through the Young America Corporate Website or ask for your responses to questionnaires that we make available through the Young America Corporate Website (these surveys, polls and questionnaires are collectively referred to as “Surveys”). We typically ask you for certain PII when you enter and participate in Surveys, and, if applicable, win a Promotion. The PII you provide to this Young America Corporate Website may be combined with information you provide to Young America Corporate on other U.S. sites (for e.g. Facebook, Twitter, etc.), with demographic and other information that is publicly available, or with other information about you that Young America Corporate may otherwise obtain online or offline.

B. Non-Personally Identifiable Information


When you visit and interact with the Young America Corporate Website, Young America Corporate may collect Non-PII (for example, a catalog of the Young America Corporate Website pages you visit). Non-PII is generally collected from cookies, referrers, IP addresses, environmental variables, pixel tags and similar technologies and information you voluntarily provide. a. Cookies. Young America Corporate and our service providers may use encrypted or non-encrypted cookies in connection with this Young America Corporate Website. Cookies are pieces of information that a website places in a file on your computer associated with your browser that may be used to deliver content specific to your interests and for other purposes, such as security and other account administrative functions, and which may track PII. This information is processed passively by your browser as you surf through this Young America Corporate Website. Cookies do not cause damage to your computer systems or files. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or to be given the choice of declining or accepting the transfer of a particular cookie, or cookies from a particular website, to your computer. For example, cookies allow you to easily log into the Young America Corporate Website by remembering your email address. Please note that some features of the Young America Corporate website may not work properly if you decline cookies. b. Referrers; IP Addresses; Environmental Variables. Young America Corporate and our service providers may also collect “referrers” information, IP addresses and various environmental variables. A “referrer” is information the Web browser passes along to our web servers that references the URL from which you came. The “IP address” is a number used by computers on the network to identify your computer so that data can be transmitted to you. “Environmental variables” include, among other things, the domain from which you access the Internet, the time you accessed this Young America Corporate Website, type of Web browser and operating system or platform used, the Internet address of the website you left to visit this Young America Corporate Website, the names of the pages you visit while at this site, and the Internet address of the website you then visit. c. Pixel Tags. Young America Corporate and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Young America Corporate Website pages and HTML-formatted email messages to, among other things, compile aggregate statistics about Young America Corporate Website usage, response rates and the effectiveness of advertising campaigns. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Young America Corporate Website visitors and may be associated with cookies on the visitors’ hard drives. Pixel Tags allow us to count users who have visited certain pages of the Young America Corporate Website, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened. d. Information You Voluntarily Provide. We may also collect demographic data, such as your date of birth, gender and ZIP code. When such data is not combined with any PII, such information is considered to be Non-PII, as it does not personally identify you or any other user. Additionally, Young America Corporate may aggregate PII in a manner such that the end-product does not personally identify you or any other user of the Young America Corporate Website, for example, by using PII to display content according to your zip code. Such aggregate information is considered Non-PII for purposes of this Privacy Statement. This Young America Corporate Website is not directed to individuals under the age of thirteen (13) and Young America Corporate does not solicit from, or knowingly gather information on anyone under the age of 13. For this reason, when requesting PII, we seek to determine a respondent’s age, and any enrollment attempted by an applicant disclosing an age under 13 will be subject to immediate rejection and deletion from the Young America Corporate Website. We cannot, however, verify the age of any person who accesses and uses the Website.


II. YOUNG AMERICA CORPORATE’S USE OF INFORMATION


A. Personally Identifiable Information

PII is used by us to respond to your requests, to process your transactions, for administrative purposes, and to process rewards and prizes. We may also use PII for internal business purposes, such as analyzing and managing our business, for example, to study the effectiveness of advertising campaigns, improving our website or our products, to tailor the Young America Corporate Website experience and content based on your past activities on the Young America Corporate Website, and to gauge customer satisfaction. In addition, we may also use PII to send you information about Young America Corporate's programs, to send invitations to our Participants to participate in special programs, to re-contact you if we have not heard from you in a while; and, occasionally, to send you advertising/promotional material from some of our affiliates and, advertising and strategic partners. You may opt-out from receiving certain future direct mail and/or electronic marketing communications (see the 'Opt-Out/Choice' section below). In addition to the uses listed above, we reserve the right to use PII that we collect in connection with Promotions and Surveys for the purpose for which it is provided (e.g., to permit you to participate in the applicable Promotion) and otherwise in accordance with the rules (if any) applicable to a Promotion or Survey. You should carefully review the rules, if any, of each Promotion and Survey in which you participate through the Young America Corporate Website, as they may contain additional important information about use of PII. To the extent that the rules for a Promotion or Survey concerning the treatment of PII about you conflict with this Policy, the terms and conditions of the rules shall control.

B. Non-Personally Identifiable Information

Because Non-PII does not personally identify you, we may use such information for any purpose. For example, we may use this information for Young America Corporate’s internal use such as to enhance website security, to detect broad demographic trends, to assist Young America Corporate in providing content tailored to your interests, and to otherwise enhance your experience on this Young America Corporate Website. This information may also be shared with third parties on an aggregate and non-personally identifiable basis. Please note we may link Non-PII to PII about you that we have previously collected. Such combined information will be treated as PII as long as it is so combined.


III. DISCLOSURES OF INFORMATION TO THIRD PARTIES


A. Program Reward Partners

From time to time, we may enter into a special relationship with another company that is not owned by or affiliated with Young America Corporate. We may share your name, address and ZIP code with such third-party program reward partners; however, we will provide you with the opportunity to opt out of such sharing. Because these third parties will use your PII in accordance with their own privacy practices, you should check their websites for information regarding their privacy practices.

B. Service Providers

We may use third party service providers to help us operate our business and this Young America Corporate Website or administer activities on our behalf, such as financial institutions or credit card companies to authorize and process credit card transactions, and other companies for email delivery, order fulfillment and delivery, customer service, Promotions, Surveys, and sweepstakes administration, among other services. We may share your PII with these third parties for those limited purposes. For instance, if you participate in a sweepstakes, game, or loyalty program resulting in a prize or reward, we will share your PII with our games management and merchandise fulfillment agencies.

C. Promotions and Surveys

We reserve the right to share PII that we collect in connection with Promotions and Surveys with third-party reward partners or facilitators of these Promotions and Surveys (irrespective of whether the Promotions and Surveys are hosted by us), or otherwise in accordance with the rules applicable to a Promotion or Survey. You should carefully review the rules, if any, of each Promotion and Survey in which you participate through the Young America Corporate Website, as they may contain additional important information about our, a reward partner’s or other third parties’ use of PII about you. To the extent that the terms and conditions of the rules concerning the treatment of PII about you conflict with this Policy, the terms and conditions of the rules shall control.

D. Forums

We may make available through the Young America Corporate Website services (for example, message boards, forums, comment functionality and chat functionality, among other services) to which you are able to post information and materials. Please note that any information you disclose through these services becomes public information, and may be available to visitors to the Young America Corporate Website and to the general public. In addition, when you choose to make a posting on these services, certain information (for example, your screen name and your location); will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose PII, or any other information, on the Young America Corporate Website. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE SITE.

E. Other Disclosures

We may also share your PII: (i) as permitted by law, (ii) in the event of a transfer of ownership, assets or a bankruptcy of Young America Corporate, (iii) where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement, regulatory agency, or court of competent jurisdiction, or (iv) to protect the interests or safety of Young America Corporate or other visitors to this Young America Corporate Website.


IV. LINKS AND THIRD PARTIES’ PRIVACY PRACTICES


This Young America Corporate Website may contain links to other sites that are not operated by Young America Corporate. YOUNG AMERICA CORPORATE IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEBSITES. Young America Corporate recommends that you review the privacy policy of third party websites arrived at from links on this Young America Corporate Website. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.


V. SECURITY


This Young America Corporate Website has security measures in place to help protect against the loss, misuse and alteration of the PII under its control. Young America Corporate employs security measures consistent with standard industry practices to help protect against public access to personal and account activity information collected on and used by Young America Corporate at this Young America Corporate Website. For instance, all access to our databases that contain PII is logged for security purposes and access is limited to individuals with a business need to have access. The Website is hosted on a PCI compliant platform. Certain specific activities (e.g., during registration, while editing your demographic profile, and when requesting password help) are protected using a secure communications encryption technology called SSL. SSL (stands for Secure Sockets Layer) is a method for hiding information to prevent others from intercepting and reading the data sent between the client (your computer) and the server (this Young America Corporate Website). All PII and account activity are also protected through the use of user names and passwords. In order to help maintain the security of your information, you should protect the confidentiality of your user name and password. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect your PII, we cannot ensure or warrant the security of any information you transmit to us through or in connection with this Young America Corporate Website or that is stored by us. You acknowledge and agree that any information you transmit through the Young America Corporate Website is so transmitted at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with Contacting Young America Corporate, below (note that physical mail notification will delay the time it takes for us to respond to the problem).


VI. ADVERTISING-RELATED VENDORS


Please note that our online and email advertising-related vendors may use cookies and Pixel Tags in connection with the Young America Corporate Website to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use Pixel Tags to recognize the cookie during your visit to the Young America Corporate Website and to learn which online advertisements of Young America Corporate may have brought you to our Young America Corporate Website, and the vendor may provide us with such non-PII for our use. Please note we may link such non-PII provided to us by our vendors to PII about you that we have previously collected. Such combined information will be treated as PII hereunder as long as it is so combined.


VII. OTHER INFORMATION


Young America Corporate does not represent or warrant that this Young America Corporate Website or any part thereof is appropriate or available for use in any particular jurisdiction other than the United States. Those who choose to access this Young America Corporate Website do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. You are also subject to United States export controls in connection with your use of this Young America Corporate Website and/or Young America Corporate Website related services, and are responsible for any violations of such controls, including without limitation any United States embargoes or other federal rules and regulations restricting exports. Young America Corporate may limit this Young America Corporate Website’s availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.


VIII. OPT-OUT/CHOICE


A. Email Communications

By enrolling on the Young America Corporate Website, you will be included as a recipient of email communications from Young America Corporate and the Young America Corporate Client Partners containing useful information, including without limitation information about product and program offers that may be of interest to you. You will have the opportunity to opt-out of receiving communications to your email address. You will be given this option by way of a link within each email you receive from Young America Corporate. If you opt-out, Young America Corporate will not send to you future electronic marketing communications related to the Young America Corporate Program, except that Young America Corporate will still at times need to send emails for administrative reasons related to the Young America Corporate Program (for e.g., notices of program changes, and the like). Please note that changes may not be effective immediately. We will endeavor to comply with your request as soon as reasonably practicable.

B. Direct Mail Communications

You will be able to opt-out of receiving direct mail to your mailing address from Young America Corporate or our reward partners following enrollment.


IX. UPDATES TO THIS PRIVACY STATEMENT


Young America Corporate reserves the right to make changes in this Privacy Statement. You can determine when this Privacy Statement was last revised by referring to the “LAST UPDATED” legend at the bottom of this page. Any changes to our Privacy Statement will become effective upon our posting of the revised Privacy Statement on this Young America Corporate Website. We encourage you to check this page regularly since your continued use of this Young America Corporate Website following any changes to this Privacy Statement will be deemed to constitute your acceptance of such change.


X. REVIEWING/CORRECTING/UPDATING YOUR INFORMATION


You have several options for reviewing, correcting, updating or otherwise modifying information you have previously provided: You may make changes and updates on the Account profile page by logging into your account and making such changes. Any changes you make on your Account profile page will be reflected on this Young America Corporate Website. You may send mail to the following postal address: 717 Faxon Road, Norwood Young America, MN 55397 Please note that changes may not be effective immediately. Further, please note that we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records. We also reserve the right, from time to time, to contact former users of the Young America Corporate Website. Finally, we are not responsible for removing information from or updating information in the databases of third parties with whom we have already shared your PII.


XI. CONTACTING YOUNG AMERICA CORPORATE


If you have any questions about this Privacy Statement or the practices of this Young America Corporate Website, you may contact: 717 Faxon Road, Norwood Young America, MN 55397

LAST UPDATED: 1-31-2012