Consumer Products Company

Client Challenge:

In order to acquire new customers in new markets, this client wanted a provider with cost-effective, fast, yet flexible product sampling solutions to help them administer a broad, event-based sampling program.

YA’s Solution:
Event-Based Product Sampling

Flexible process to integrate collateral and samples.
Database import, segmentation and file prep for sample fulfillment.
Fast, automated technology used to assemble samples.
Custom carton inking and printing.

Results:

Generated over $500K in packaging and postal savings.
Improved product sampling turn time by 51% from prior vendor.

Product Sampling

Putting a product in the hands of consumers is a great way to acquire new customers, get them excited about something new and build momentum for your brand. YA designs and executes targeted and request-based product sampling programs that not only drive trial, but acquire customers and build brand loyalty.

7,000 samples an hour…that’s 4.8 a second.

Let our technology do all the heavy lifting. With automation in place, we can spend more time improving other areas of your sampling program. Our sample fulfillment experts can optimize your packaging with our systems to generate additional cost savings.

Our product sampling programs get perfect scores on the SAT.

It’s almost like they are self-aware. Using surveys at the time of request and after the product sample is received, YA gives you the necessary insights on purchasing behavior to compare tryer and buyer profiles.

Complete reporting and data visibility.

We give you the inside scoop. Our expert reporting and analysis gives you the data you need to gauge your website performance, maximize media spend and design marketing campaigns to convert one-time purchasers to loyal customers.